How 3D & AR Tech Is Revolutionizing Solar Panel Sales in 2025

Shikha Gupta
May 29
3 min read

The global shift toward renewable energy is undeniable, and solar power is at the forefront of this transition. As of 2024, the global solar energy market is valued at $250+ billion, and it's expected to surpass $370 billion by 2030 (source: Allied Market Research).

With such rapid growth, solar companies face increasing pressure to differentiate themselves—not just with better products, but through better customer experiences. That’s where 3D commerce and Augmented Reality (AR) come in.

These technologies don’t just look cool—they solve real problems: improving buyer confidence, shortening the sales cycle, increasing conversions, and building brand credibility. Let’s explore how.

1. Visual Confidence Drives Sales

Solar panels are a long-term investment. But until now, buyers had to trust spec sheets and static images—hardly confidence-inspiring.

Enter 3D product visualization. It lets customers rotate, zoom, and examine every component of a solar panel—from texture to mounting systems.

According to Shopify, online stores using 3D product models see a 25% higher conversion rate on average. For solar brands, this means more buyers moving from curiosity to commitment—without needing multiple phone calls or in-person visits.

Solar sales empowered by 3D visualisation and Augmented Reality by increasing buyer confidence

2. AR Helps Customers “See It Before They Buy It”

One of the top barriers in solar sales is spatial uncertainty:

“Will this panel even fit on my roof?”

With AR visualization, users can scan a QR code and see a life-size solar panel on their actual rooftop, using just their phone.

This simple experience builds confidence instantly. In fact, Google reports that customers are 40% more likely to buy when they use AR tools during their decision-making process.

3. Faster Sales, Fewer Site Visits

Traditional solar sales often involve multiple site visits, 3D mockups, and lengthy customer discussions. But by using 3D models and AR previews upfront, brands can:

Help customers visualize installations on Day 1
Reduce the number of physical consultations
Close deals 60% faster (Source: Forbes Insights)

This is especially powerful for B2B solar providers working on commercial installations, where clarity and speed are critical.

With 3D and AR, solar sales process can be streamlined and made efficient

4. Real Brands Are Already Using AR for Solar

AR in the solar industry isn’t futuristic—it’s already happening.

SunPower, a leading U.S. solar company, launched an AR tool that lets homeowners visualize solar panel placement on their roofs before installation. This reduced customer hesitation and sped up quote approvals.

REC Solar also introduced 3D model configurators, helping clients understand panel aesthetics and fit before making a purchase decision.

These pioneers show how AR tech isn’t just a “nice-to-have”—it’s a competitive edge.

5. Fewer Doubts, Faster Decisions

Solar panels aren’t an impulse buy—they require clarity and commitment. But without interactive visuals, potential buyers are often left second-guessing dimensions, installation feasibility, or how the final setup will look.

By offering real-time 3D product views and AR previews, you eliminate guesswork. The result?

Clearer expectations
More confident buyers
Smoother project approvals
This kind of clarity builds long-term trust—and turns browsers into believers.

6. AR & 3D = Stronger Brand Perception

Modern buyers—especially millennials and Gen Z—expect innovation. Brands that use immersive tools like 3D visualization and AR experiences are seen as modern, transparent, and tech-forward.

Not only do these tools increase conversions, but they also contribute to a stronger brand perception, higher NPS scores, and long-term loyalty.

Why should we adopt 3D visualisation and AR experiences for solar industry.

How Thridify Helps Solar Brands Stay Ahead

Thridify makes it effortless for solar companies to implement 3D and AR tech—without needing deep technical expertise.

With Thridify, you can:

Add 3D product models to your website or landing pages
Offer AR experiences via QR codes, social media, or websites
Use configurators to show different product variants in real-time
Create immersive presentations for B2B or D2C clients

Whether you're selling to homeowners or commercial builders, Thridify equips you with tools that convert.

Final Thought: This Is the Future of Selling Solar

Immersive commerce is no longer optional—it’s expected. By combining the trust of physical retail with the speed of digital, 3D and AR experiences help your solar brand: